Blondme Cool Blondes Neutralizing Shampoo gently cleanses and cares for the most delicated lightened and color treated hair. It helps neutralize yellow undertones on lightened and color treated hair. Deliveres targeted levles of cool pigments to maintain the fresh cool tone direction for improved blonde clarity. It leaves the hair feeling smooth. It strengthens the innter hair structure up to 92%* when used in combination with the Cool Blondes Neutralizing Mask. BLONDME is dedicated to blondes and beneficial to All hair colors and types.